(v)
(v_i)
(version_industries)

frock

_what
website for new york-based vintage clothing store, frock
_how
frock's old website was created and updated by them using dreamweaver. whilst it had its charms it was mostly a hinderance to keep up to scratch and suffered from serious UI issues. the site also completely lacked any kind of e-commerce element. 

we proposed using shopify as their store solution. we'd never implemented it before, but it turned out to be the most easy to use, setup and customize e-commerce solution that we've ever come across. 

given frock were purveyors of 60s - 80s  vintage clothing, we decide to base the site's design on the 80s robert palmer music video for addicted to love. the result is a very simple, geometrical, full-bleed fashion photo-based site design, that keeps everything big, fun, simple and with a predominant focus on the colours of the clothing.
_features
  • wordpress driven site
  • shopify driven store
  • blog + twitter feeds
_link
frocknyc.com
_tags
home page
store page